25 Years of Brand Licensing Europe: A Conversation with Jazwares

Sam Ferguson, senior vice president, global licensing, Jazwares, talks the explosive growth of Squishmallows and how it has mastered the licensee game.

Patricia DeLuca, McKenna Morgan

October 3, 2024

Patricia DeLuca, senior managing editor, License Global, sits down with Sam Ferguson, senior vice president, global licensing, Jazwares, during a big time in their history. Squishmallows is an enormous plush property that has expanded into a popular lifestyle brand, and as the property expands, Jazwares continues to be an incredibly popular licensee. In this exclusive interview, learn what has created success for Jazwares and its brands.

On the opening day of the show, Jazwares and Crocs announced a partnership on new footwear and Jibbitz charms inspired by the Squishmallows characters.

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Brand Licensing Europe Jazwares Global License Global Live License Global Original

About the Authors

Patricia DeLuca

Patricia DeLuca

Senior Managing Editor, License Global

Patricia DeLuca currently serves as License Global's Senior Managing Editor.

See more from Patricia DeLuca

McKenna Morgan

McKenna Morgan

Content Editor, License Global

McKenna Morgan is Content Editor for License Global. Based in the Santa Monica office, McKenna specializes in coverage involving non-profits, beauty and cosmetics, health and wellness, new and social media and entertainment licensing.

When McKenna isn’t covering the latest licensing news, she spends her time attending live music shows and finding her next travel destination.

See more from McKenna Morgan

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