25 Years of Brand Licensing Europe: A Conversation with BBC Studios

Andrew Carley, director, licensing, U.K., Europe and Asia, BBC Studios, talks the massive growth of “Bluey” and the continued impact of BBC brands

Ben Roberts, McKenna Morgan

September 24, 2024

BBC Studios has a lot of popular properties under its belt, but it’s safe to say that “Bluey” is having a moment. To discuss the property’s meteoric rise, Ben Roberts, content director, License Global, talks with Andrew Carley, director, licensing, U.K., Europe and Asia, about how BBC has capitalized on the property’s success.

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BBC Bluey Brand Licensing Europe License Global Original License Global Live U.K.Europe Global

About the Authors

Ben Roberts

Ben Roberts

Content Director, License Global

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McKenna Morgan

McKenna Morgan

Content Editor, License Global

McKenna Morgan is Content Editor for License Global. Based in the Santa Monica office, McKenna specializes in coverage involving non-profits, beauty and cosmetics, health and wellness, new and social media and entertainment licensing.

When McKenna isn’t covering the latest licensing news, she spends her time attending live music shows and finding her next travel destination.

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