You began your career at Paris Saint Germain Football Club. How does working in publishing differ from the sports arena?
For the past 10 years, I’ve been in charge of developing the
property in France and across the world. We manage France directly, and we work with agents for the international regions.
Asterix is an evergreen and classic brand that speaks to the whole family with strong actualities each year.
Related:Panini Reveals New Asterix Comic
The Asterix brand covers many product categories; what’s important when choosing a new strategy and a new licensing partner?
It is important for us to work with partners who share the same values as ours. We also prefer long-term partnerships.
Today, licensing products need to make sense to our fans. So, we try to be creative with our partners and innovate. One of the strengths of Asterix is certainly to be able to explore new product categories for the family.
What properties will you be highlighting and showcasing at your booth at Brand Licensing Europe this year?
We will continue to push Asterix. A new live-action movie is due to be released in February, and a new comic album is scheduled for October 2023. It’s always the event of the year!
We will also push our new TV series based on Idefix, which is targeting more kids. We are proud to announce a second season officially. The Idefix TV series is a real success, and the licensing program begins with the first licensees in France and Germany.
What can we expect from Asterix for the remainder of 2022 and into 2023?
Asterix and Idefix will have strong actualities in the coming months and years. The Asterix Playmobil range will continue to increase with some new sets, and we will announce new European partners in other product categories during the BLE or just after.
The Idefix licensing program will continue to grow in France and Germany, while new territories, such as Spain, will begin very soon.
returns to London’s ExCeL Sept. 20-22, with exhibitors spanning a range of categories, a new fashion theme highlighting exciting lines from leading brands, exciting seminar content and more!
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.