Kevin Mowrer, founder and co-chief executive officer, HUGE! Play, discusses the unveiling of the first Gamebud and more.

License Global

August 24, 2021

3 Min Read

Licensing Expo Virtual is geared up to offer licensees, retailers and manufacturers a one-stop-shop for the hottest IPs available to license.

One exhibitor for the event is HUGE! Play, the company behind Gamebud– which is the first audio-animatronic, smart game gear. Excitingly, they're launching the first Gamebud with the Talking Tom license (owned by Outfit7) this October. The Gamebud Talking Tom will connect to Talking Tom mobile games and bring Tom to life as a hilarious companion to the gaming universe.

License Global had the pleasure of speaking with Kevin Mowrer, founder and co-chief executive officer, HUGE! Play, about the event and what attendees can look forward to learning about at their booth.

You're unveiling the first Gamebud at the Licensing Expo; could you give us some details behind this product?

Gamebud is the world's first audio-animatronic smart game gear. This revolutionary gaming product fuses the worlds of gaming, interactive devices and play, with fan-favorite characters!

The first Gamebud features the beloved Talking Tom license and brings the unique Gamebud technology to life with the hilarious and loveable Talking Tom personality.

Driven by a highly sophisticated A.I. Brain, the Gamebud Talking Tom will connect to Talking Tom mobile games and bring Tom to life as a hilarious gaming companion and live streamer.

The product comes with a free Gamebud app which transforms the game gear into a standalone interactive character who can carry on conversations and perform hundreds of sharable routines through your phone. With 500 minutes of unique, interactive content, players will never hear the same phrase twice.

Gamebud Talking Tom will be sold exclusively through the HUGE! Play Talking Tom marketplace at Pre-orders begin this October for the 2021 holiday season.

Why did you choose the Talking Tom license to launch the Gamebud?

Talking Tom and Friends is one of the world's biggest franchises and top-selling mobile games. Globally there are more than 400 million monthly players, with more than 24 million just in the U.S.

We showed the concept to Outfit7, the franchise owners, and they loved it so much, they asked to be first to market. It's the perfect launch platform for us and one that we know will resonate with families and mobile gamers across North America.

Can you give us a sneak peek of what's next for HUGE! Play?

The global gaming market is estimated to be worth over $220 Billion and growing. Our gaming product can be used with any of the most popular mobile and PC games out there and breathe life into the world's celebrated fandom characters.

Expect to see several blockbuster GAMEBUD launches a year, many new games that are Gamebud compatible, and a steady stream of downloadable content that keeps your live Gamebud super fresh and super fun.

Visitor registration is open; secure your pass here for free to schedule a meeting with HUGE! Play.


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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