The Joester Loria Group is bringing The World of Eric Carle to two of the world’s zoos with partnerships with the ZSL London Zoo and The Bronx Zoo for multi-week children’s events. The Joester Loria Group is the global Licensing Agency for The World of Eric Carle’s The Very Hungry Caterpillar and works with its local representative, Rocket Licensing, in the U.K.
With events that kicked off May 29, the ZSL London Zoo is bringing children’s book The Very Hungry Caterpillar to life for May half-term, with a series of activities celebrating the picture book and its hero. Running May 29 to July 16, visitors will be able to step inside the caterpillar’s miniature world for COVID-safe interactive family events inspired by the character.
The Bronx Zoo kicks of Eric Carle’s World of Wildlife, an eight-week immersive program, on July 5. Every Friday, Saturday and Sunday, Eric Carle’s books will come off the pages with live performances, music, games and other activities. Carle’s characters from titles including The Very Hungry Caterpillar; Brown Bear, Brown Bear, What Do You See?; The Very Busy Spider and The Artist Who Painted a Blue Horse will be recreated as puppets that will headline daily performances on weekends. These creations will be available for meet and greet/photo-opportunities after each show. The performances are interactive and include puppetry, games, music, dancing and other activities. Each features a different story.
In addition, the Bronx Zoo’s Wildlife Theater will perform on Mondays through Thursdays during the same eight-week period. These performances and activities will connect participants with elements of nature themed from Eric Carle’s books.
Both programs are in the works and/or live now.