Vogue is once again extending its license into product, this time specifically for the 2019 holiday season. The online shop called “The Holiday Shop” features reissued and repurposed archival prints along with new designer collaborations.
The Holiday Shop acts as Vogue’s official gift guide and sells everything from bicycles and surfboards to baby onesies that say “Cry, but make it fashion.”
“Gift guides are such an integral part of what we do here at Vogue,” says Rickie De Sole, director, fashion initiatives, Vogue. “I think as editors, it’s some of our favorite storytelling to do. So, this year, we looked at that and thought how can we bring it to life?”
De Sole, along with Willow Lindley, accessories director, Vogue, selected partners to team up with. Vogue is no stranger to collaborations. The brand has ventured into apparel, books and other categories as well as teamed up with Birchbox for a limited-edition beauty box in 2017.
Collaborators for this collection include Maisonette (baby onesies), Shinola (bicycles), Nusa Indah (surfboards), Lou Lou (playing cards) and more.
One of the most notable collaborations in the holiday collection is with Public School, an apparel line focused on sustainability. To help relaunch the Vogue online shop, designers Dao-Yi Chow and Maxwell Osborne created a series of t-shirts and hoodies that read, “Waste not want not” to raise awareness for sustainability.
The entire collection is available at shop.vogue.com.