Kids’ entertainment company TeamTO has signed its first licensing deal in Italy with publishing company Edizioni Play Press for the animated slapstick series “Mighty Mike.”
The agreement will see a series of sticker, coloring, magic coloring and activity books distributed in kiosks nationwide beginning this month. Play Press is the first licensing partner for “Mighty Mike” in Italy.
“We are really excited to be partnering with TeamTO as their first Italian licensee for publishing in kiosks and mass market,” says Sarah Polito, licensing manager, Edizioni Play Press. “We are certain that the successful correlation between the editorial content of Play Press and the strength of the Mighty Mike character will make for a great partnership. Edizioni Play Press will launch this new brand in the market in June 2020, with a wide range of formats for Mike’s little fans, like magic albums, coloring books, activities with stickers and activities with crosswords and games.”