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Surge Signs Scholastic Deal for ‘Spy Ninjas’

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A new publishing program is underway for the brand.

“Spy Ninjas” has signed a publishing deal with Scholastic for the U.S. and Canada. Surge Licensing, the exclusive licensing agent appointed to grow the “Spy Ninjas” brand, concluded the three-year agreement.

“Scholastic is the largest publisher and distributor of children’s books in the world, helping young readers to explore their imaginations and become lifelong lovers of books, and we couldn’t be more excited that they are our North American partner for the brand,” says Elan Freedman, vice president, Surge Licensing. “The publishing line will provide myriad ways for the series’ huge fanbase to further connect with Chad and Vy and their ‘Spy Ninjas’ team as they demonstrate loyalty, discipline, respect and courage on their mission to save the world.”

Scholastic will be launching the “Spy Ninjas” publishing program with an official guidebook for the brand, followed by several graphic novels and activity books. Each book is interwoven with the storytelling on YouTube and fans will be able to decode messages, solve clues and find hints to help the “Spy Ninjas” team complete their missions. The first books are anticipated to start rolling out in fall 2021 ahead of the holiday gift-giving season.

“We loved how the ‘Spy Ninjas’ show has action and comedy, as well as a ravenous fan base who are excited to directly participate with the content and creators,” says Lynn Smith, global licensing director, Scholastic. “Our range of books, including graphic novels and interactive Spy Guides, will allow fans to engage in a new way, expanding on the interactivity of the brands’ values.”

The publishing agreement comes on the heels of the launch of the Roblox game, “Spy Ninjas vs. Project Zorgo Hackers” in “Roblox.” In addition, Playmates Toys launched the master toy program in October at Walmart.com, Target.com and Amazon.com. Event Merchandising also launched the official “Spy Ninjas” eCommerce global store in December, Spyninjasstore.com. 

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