Surge Licensing, an entertainment development company that grows brands into multi-platformed entertainment and product licensing programs, has been appointed by indie children’s book author-illustrator Diane Alber to develop and implement a consumer products program across key categories inspired by Alber’s Amazon book franchise, with an initial focus on a full-scale publishing program.
“What I love about children’s books is their ability to create memories. Almost everyone remembers their favorite book being read to them as a child, and I wanted to create a book to share in those memories. I am incredibly grateful for the reception my books have received over the past three years,” says Alber. “It is now time to expand the business to the next level and develop new ways to captivate kids, and I look forward to working with the Surge Licensing team to develop a global brand presence.”
Branded under the Inspire to Create, Inspire to Create a Better You, and Never Let A… banners, many of the books, which feature Alber’s popular characters, capture No. 1 category spots on Amazon’s charts, and deliver messages of joy, inclusivity and acceptance.
“Diane’s books have resonated with kids and their parents, teachers, counselors and caregivers across the U.S., inspiring kids to be creative, use their imaginations and helping them to understand emotions,” says Elan Freedman, executive vice president, Surge Licensing. “There are countless possibilities to develop consumer products that will further engage children with Diane’s stories and characters and we look forward to working with licensing partners across multiple categories, starting with publishing and expanding into toys, apparel, back-to-school, home décor and more, to develop a program that truly reflects the passion and sentiment in her books.”
The licensing program is under development.