Specialist children’s publisher Signature Publishing has partnered with global animation and toy company Alpha Group for the launch of a new “Super Wings”-branded preschool magazine.
The deal was brokered by Rockpool Licensing.
“Over the last couple of years, Signature have been great supporters of ‘Super Wings’’ content in Fantastic Funworld magazine,” says Vickie O’Malley, managing director, Rockpool Licensing. “Their collaborative and commercial approach, creativity and positivity have made for a very productive working relationship, and we’re excited to look forward to the launch of the ‘Super Wings’ stand-alone magazine.”
The magazine, which launches Jan. 10, is based on TV series “Super Wings,” which is gearing up for its fourth season in 2020.
“We’re so excited to be working with Alpha Group, creating a regular standalone ‘Super Wings’ magazine,” says Amanda Clifford, editorial director, Signature Publishing. “It’s a brand full of adventure, excitement, fun and friendship, and the ‘Super Wings’ magazine is sure to be a soaring success!”
Each issue of Super Wings comes with a gift that compliments the “Super Wings” toy line. The launch issue features a seven-piece play set with two planes, accessories and a mega play mat.
“We are thrilled to partner with Signature Publishing on a dedicated ‘Super Wings’ magazine, which will offer exciting new content to our young fans and enable them to immerse themselves in the brand,” says Julie Ball, marketing consultant, Alpha Group U.K.
Targeting preschoolers, the magazine will become available nationwide in the U.K. Jan. 10.