The Royal Horticultural Society (RHS) has announced the first titles in a new range of illustrated activity books for children in partnership with Scholastic, the world’s largest publisher and distributor of children’s books.
“One of our most important missions as Britain’s leading gardening charity is to encourage children to develop an interest in gardens and gardening,” says Cathy Snow, licensing manager, Royal Horticulture Society. “This is underlined by our development of a licensing program for children’s products – and who better to help us communicate our message than one of the most admired names in children’s publishing? These activity books, which both inform and entertain, are a marvelous introduction to the wonders of wildlife and the joys of gardening.”
Aimed at kids ages 6-10, the first titles launch in February 2021. My Dinosaur Garden and My Unicorn Garden aim to inspire children to explore gardens and the outdoors with crafts, activities, gardening tips and nature facts. In March, the Outdoor Adventure Handbook will look at discovering plants, wildlife and getting closer to nature with activities for all weather types.
In May, to complement the new range, My Unicorn Garden cards and notelets will be launched. Further books will follow in fall 2021 and beyond.
The books will be available from bookshops, RHS shops, garden centers, through major online retailers and at shop.rhs.org.uk. Their publication will be marked with a collaborative marketing campaign to reach the extensive family and school audiences of both Scholastic and the RHS.
These are the first RHS-licensed publications from Scholastic following the announcement of a major RHS partnership with the children’s book publisher in August 2019.
“It is a privilege to be working with the RHS, the U.K.’s most-loved gardening charity,” says Elizabeth Scoggins, publisher, non-fiction, licensing and brands, Scholastic U.K. “2020 has made everyone really appreciate opportunities to be outdoors and to explore nature on our doorsteps. We look forward to publishing books that inspire children and families to discover the wonders of plants, wildlife and the outdoors using the expertise and passion of the RHS.”