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Rolling Stone, Curaleaf Ink Long-Term Deal

The magazine and the cannabis provider have signed a deal for branded cannabis, a retail experience and more.

Curaleaf Holdings, an international provider of consumer products in cannabis, has announced a first-of-its-kind strategic partnership between its Select brand and Rolling Stone magazine. 

"Music and cannabis go hand in hand," says Gus Wenner, president and chief operating officer, Rolling Stone. "We are thrilled to have found a perfect partner in Curaleaf who allows us to design a product that elevates the music listening experience and celebrates the deep connection between the two."

The long-term partnership includes a line of co-branded Rolling Stone by Select products that will consist of two product formats to start, including Select's first-ever pre-roll, as well as "The Cliq," Select's newest proprietary pod system. Both formats will feature three strains and flavor profiles hand-selected by Rolling Stone to celebrate artists and sounds in music history. 

The line includes an "Overdrive" Sativa, "Reverb" Indica and a "Phaser" Hybrid. In addition, Select and Rolling Stone's partnership inspired the inception of a first-of-its-kind retail space opening in Las Vegas in 2022. 

"Part of my job at Curaleaf is building brands people love," says Joe Bayern, chief executive officer, Curaleaf. "Select is a brand built around the relentless pursuit of progress and going to great lengths to create the best possible experience for our consumers. This is a synergy we are honored to share with Rolling Stone. They are known for having one of the most authentic and discerning voices in modern journalism, and, as part of that, they've included cannabis in their coverage for the past 50 years ­­– something many other publications are only just starting to do today. We're honored and thrilled that the Rolling Stone team believes in our vision, our products and our people to create and deliver the highest-quality cannabis products and experiences in the industry."

In Nevada, Rolling Stone by Select products will be distributed through Select's wholesale partners and at Curaleaf's owned dispensaries, including Acres by Curaleaf and Curaleaf Las Vegas Boulevard. 

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