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Roald Dahl Licensees to Support World Book Day 2019

The Roald Dahl Story Company’s famous heroine Matilda Wormwood will take center stage at World Book Day 2019 on March 7, as each of the 15 million book tokens given to school children in the U.K. and Ireland will feature the heroine.

The Roald Dahl x World Book Day partnership includes a contest that will offer one winner a trip to New York City and an afternoon tea with Mara Wilson, star of the 1996 Sony Matilda film.

Licensees supporting the collaboration at retail include Sniffs for dress-up and costumes available at Argos, Asda, Morrisons, Sainsburys, Tesco and Smyths.

Dennicci will launch a Fantastic Mr. Fox baby sleepsuit at George at Asda.

Aykroyds will release a new line of Matilda-branded pajamas at M&S.

Character.com will launch a kids’ range that will include pajamas and t-shirts branded with Matilda, Charlie and the Chocolate Factory and The BFG.

Toy partner Green Board Games will launch new versions of Roald Dahl Brainbox.

Winning Moves will release volume 2 of the Top Trumps card game with new characters for Roald Dahl fans to enjoy.

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