The Roald Dahl x World Book Day partnership includes a contest that will offer one winner a trip to New York City and an afternoon tea with Mara Wilson, star of the 1996 Sony Matilda film.
Licensees supporting the collaboration at retail include Sniffs for dress-up and costumes available at Argos, Asda, Morrisons, Sainsburys, Tesco and Smyths.
Dennicci will launch a Fantastic Mr. Fox baby sleepsuit at George at Asda.
Aykroyds will release a new line of Matilda-branded pajamas at M&S.
Character.com will launch a kids’ range that will include pajamas and t-shirts branded with Matilda, Charlie and the Chocolate Factory and The BFG.
Toy partner Green Board Games will launch new versions of Roald Dahl Brainbox.
Winning Moves will release volume 2 of the Top Trumps card game with new characters for Roald Dahl fans to enjoy.