North Equity, a venture equity firm that owns and operates more than 15 media properties, has agreed to terms with Centennial Media to produce special interest magazines and books for Popular Science and Saveur.
“Centennial Media is the best partner to help us create a diverse line of print products,” says Richard Oren, licensing head, Camden Media, a portfolio company of North. “They understand the value of our brands, and their unique data-driven approach and commitment to quality content will help us produce well-conceived, high-performing products for years to come. Focusing on one topic allows our editorial teams to bring readers a collection of in-depth stories presented in a concise and accessible way. We’re particularly excited about the opportunity to help young readers demystify complex topics and engage with our new line of Popular Science children’s books.”
Centennial, a leading book and magazine publisher that specializes in illustrated publications, will produce six single-topic, Special Interest Publications (SIPs) for Popular Science, and three for Saveur, in 2021. They will also publish two children’s books for Popular Science to bring kids the fascinating science behind everyday topics and engage them in STEAM subjects. The parties plan to expand their program in 2022 to include some of North Equity’s other enthusiast brands such as The Drive, Field & Stream, Domino and Outdoor Life.
“We’ve been fans of many of these brands for a long time and have already started working with their extremely talented editors,” says Ben Harris, president, Centennial Media. “Our team prides itself on creating high quality, engaging and timely products. By combining that with these brands’ rich history of storytelling, we’ll be able to create something that is incredibly appealing to lifelong enthusiasts and new readers alike.”
Distribution will be available in supermarkets, mass merchandisers, drug stores and book retailers throughout the United States. Popular Science’s first SIP will be available in April 2021, followed by a new SIP roughly every eight weeks. The first Popular Science children’s book will be on sale in September, while Saveur’s SIPs will be on shelves in June, September and December 2021.