Penguin Random House Children’s has launched a new Peter Rabbit content campaign called Wild Wednesdays to provide families with weekly activities to enjoy at home.
Instagram influencers have been tasked to create weekly step-by-step tutorials inspired by Peter Rabbit’s love of the great outdoors. These activities will include recipes using foraged berries and herbs, tutorials to create a bug hotel and a vegetable patch and nature arts and crafts. The campaign will also promote Puffin Books’ newly launched Hoppy Holidays activity book and Rainbow Toys’ Peter Rabbit plush range.
“We recognize that many families won’t have the opportunity to go on holiday this summer and following the success of our Easter #AtHomeWithPeterRabbit campaign, we’re keen to continue to support parents with new family-friendly activities,” says Izzy Richardson, global brand director, owned brands, Penguin Random House Children’s. “We’ve worked with some brilliant influencers to create fantastic ideas that parents and children alike will love creating at home during the holidays.”
In addition, Peter Rabbit will be a partner for the National Trust’s new Play Week campaign. Play Week runs Aug. 3-7 and will offer National Trust members activities and suggestions, with a new play theme every day. Peter Rabbit coloring and activity sheets will be included alongside downloadable audio stories from the newly announced audiobook Beatrix Potter: The Complete Tales. These have been made available exclusively to the National Trust to inspire play ahead of the Sept. 17 release.