MPL Communications, McCartney’s company, has appointed Bravado International Merchandising Group as its North American licensing agent.
Hey Grandude is about an intrepid grandfather explorer and his four grandkids. With his magical postcards, Grandude takes his grandchildren on various magical adventures. The book, written by McCartney and illustrated by Kathryn Durst, will be released in September.
Along with the book, the McCartney brand continues to be used in diverse markets including Sony/ATV’s recent partnership with lifestyle brand Alex and Ani to launch a new line of jewelry inspired by the lyrics of McCartney and his Beatles cohort John Lennon.