Maurizio Distefano Licensing, which manages licensing for the “Masha and the Bear” brand in Italy and Switzerland, has announced the arrival of a brand-new “Masha and the Bear” magazine and new “Masha and the Bear” comics in kiosks across Italy.
Thanks to a deal managed by MDL between Panini and Animaccord, a monthly official “Masha and the Bear” magazine and comic books dedicated to the TV characters are coming to all kiosks. The magazine is available now and the comics will launch April 29.
“This partnership between a leading Italian publisher of children’s magazines, books and comics and one of the most popular children’s series, both in the world and in Italy, is guaranteed to be successful,” says Maurizio Distefano, president, Maurizio Distefano Licensing. “Panini has developed some highly attractive products for Masha and the Bear, bringing together high-quality educational content and great fun! This magazine and these comics are perfect for their young target audience.”