Magic Light Pictures, the BAFTA-winning and Oscar nominated production company, has teamed up with Amazon U.K. to launch the world’s first Gruffalo Alexa voice experience.
“Gruffalo Move” is an immersive and interactive audio game, available in the U.K. and the U.S., which allows users to meet characters from the world of The Gruffalo and explore sound and music inspired from Magic Light’s animated special, based on the picture book written by Julia Donaldson and illustrated by Axel Scheffler.
Developed with digital product specialist agency Hi Mum Said Dad, “Gruffalo Move” – created for 3- to 6-year-old fans of the book and film – encourages children to get up and get active.
The Gruffalo has already dipped its toes into the digital world with the “Gruffalo Spotter App,” a collaboration between Magic Light and Forestry England, which brings to life the characters from the book in their natural forest setting. A No. 1 in the kids’ chart on the app store with more than 400,00 downloads when it launched in 2017, the app received a BAFTA-nomination.
The “Gruffalo Move” Alexa Skill is yet another first in a year that has seen a number of celebrations for the 20th anniversary of the publication of the children’s book. February saw The Gruffalo’s first appearance on a coin, when the Royal Mint released a special commemorative 50p piece, and Royal Mail plc released a set of 10 commemorative Special Stamps, including four with specially commissioned new illustrations of the book’s characters from Axel Scheffler in October. Other activity across the year has included the Global Gruffalo campaign, special anniversary Forestry England picnic parties, bespoke summer celebrations at Chessington World of Adventures resort, open-air cinema mini festivals with Luna Cinema and a pop-up shop in Covent Garden.
To try the Alexa experience yourself, just say “Alexa, open Gruffalo Move.”