Homebase has secured a three-year partnership with Hearst U.K.
As part of the deal, Homebase will work with Hearst U.K.’s magazine brands House Beautiful, Country Living and Good Housekeeping to create a new range of household and lifestyle licensed products.
“We’re excited to be working with Hearst U.K. and creating a range of new products for our homes and gardens that help customers recreate the latest style trends in their homes,” says Dave Elliott, commercial director, Homebase. “This partnership will give customers even more options to purchase quality products from Homebase knowing they’ve been created with the innovation and inspiration from the stylist teams at House Beautiful, Country Living and Good Housekeeping.”
The House Beautiful and Country Living ranges will include designer kitchens, furniture, home furnishings, a decorative paint range, outdoor living garden products, and new tiling ranges. The Good Housekeeping ranges will include kitchen and cookware products.
“We’re thrilled to be working with Homebase on this licensing partnership,” says Sharon Douglas, chief brand officer, lifestyle, homes and weeklies, Hearst U.K. “We know that our highly engaged audiences across Country Living, House Beautiful and Good Housekeeping turn to us when they want to create or get inspiration for their dream home. They trust our experts when it comes to what to buy, so a partnership with an iconic retailer like Homebase makes complete sense.”
Partnership will see Hearst U.K. promoting the ranges, which will be exclusive to Homebase, to its audiences. The first launch will occur this December. The other ranges will be developed and rolled out throughout 2021.