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Farshore Acquires ‘CoComelon’ Book Publishing Rights

Two titles will be launched initially.

Farshore has announced the acquisition of “CoComelon,” the children’s show by Moonbug, for book publishing. The deal, for U.K., Eire and Polish rights, was agreed to by Emma Cairns-Smith, global acquisition director, Farshore and Bethan Garton, commercial director, The Point.1888.

“Farshore’s purpose is to make every child a proud reader, so I am absolutely thrilled that we are working with them on this epic brand,” says Katie Wilkinson, senior commercial manager, The Point.1888. “‘CoComelon’ has joined the digital kids’ entertainment space and achieved growth like no one has seen before; currently it is the most viewed YouTube channel in the world and second most subscribed to. This lends itself to publishing perfectly and I’m excited to see the first titles later this year and then the ever-growing title list rollout in 2022 and beyond.”

Launching with two titles in October 2021, Farshore will publish “CoComelon’s” songs in board book format, followed by further publishing in 2022. The two upcoming titles are “CoComelon” Bath Song board and the “CoComelon” Wheels on the Bus board book.

“We are delighted to be publishing ‘CoComelon’ in this joint deal with HarperCollins Poland,” says Zoe Masters, brands and licensing publisher, Farshore. “We are incredibly proud to bring Moonbug’s hugely successful entertaining educational content to life in our book publishing. At Farshore, we are committed to ensuring a love of reading from an early age, and our ‘CoComelon’ titles will provide fun and engaging books for children to share and enjoy time and time again. The books are launching in 2021 and we couldn’t be happier with the response from retail we have received so far.”

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