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DK, ‘Baby Club’ Book New Deal

The baby book launching in February includes psychological theories for parents.

DK is set to launch The Baby Club: Play and Learn with Your Baby, the first title under its deal with The Baby Club Group.

The deal was brokered by Rockpool Licensing.

The book includes the psychology and child development theory that underpins each of

 ‘The Baby Club’s’ activities lets parents apply the same principles to almost everything they do with their baby.

Play and Learn With Your Baby is ‘The Baby Club’’s very first product to market to become available at retail, and we’re all so proud of the result,” says Vickie O’Malley, managing director, Rockpool. “We’re deluged with requests for product on social media, and it will be a real thrill to be able to point fans toward this fun and friendly read, crammed with research-based ideas and sound advice.”

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