Cosmopolitan has inked a number of new home deals brokered by agents IMG.
The new partnerships, created in line with textile manufacturer Comfy Group, will bring pillows, duvets, bed linens, cushions, throws, and bath lines – to the market under the Cosmopolitan brand.
This new range will expand the CosmoLiving line, which launched in Feb. 2020 and has brought garden and home ranges to the market via retailers Wayfair and Otto across Europe.
Now, retailers such as Very, Amazon, BrandAlley and SleepyPeople will be bringing the range to e-commerce, following the launch of the line at Next both online and in-store.
"After CosmoLiving by Cosmopolitan's successful launch last year, we are focused on the expansion of this program in the U.K. with even more products and categories that are modern, elegant and small-space friendly at an affordable price," says Angela Kim, senior international licensing director, Hearst. "Through data, we know this is what the Cosmopolitan audience is searching for. In the case of the textile category, the industry best, Comfy Group, is the most fitting partner for us to offer stylish bedding to our new retail partners."
"While we have a near half-century experience in textile manufacturing, this partnership marks Comfy Group's first license with a media brand, and we're delighted to be joining forces with one of the country's most recognized consumer platforms," says Bob Moryoussef, managing director, Comfy Group. "Our team has worked closely with Hearst and IMG to ensure this new collection offers the perfect combination of high-quality manufacturing and trend-driven design. We can't wait for the launch and to see how the mix of stylish bed, bath and beach products are incorporated into the homes and lives of the dynamic Cosmopolitan customers."
Cosmopolitan, Hearst and licensing agents IMG are looking to continue the expansion of CosmoLiving with electrical appliances and tabletop accessories across 2021.