Bulldog Licensing has been appointed as the European licensing agent for Rolling Stone.
Rolling Stone’s media empire currently spans print, digital, social and events. With the announced partnership with Bulldog Licensing, the media IP is now looking to leverage its brand, develop products and reach its European audience in new ways.
“Rolling Stone is a true icon in the music, entertainment and politics industry and has a huge, dedicated audience,” says Rob Corney, managing director, Bulldog Licensing. “We’re thrilled to have them on our roster and are looking forward to building a consumer products program across the diverse core classic and vivid culture graphic collections.”
In the U.S., the Rolling Stone licensing program is already underway with brand owners Penske Media Corporation already working with licensees including Anheuser-Busch’s brewery Elysian Brewing for a Rolling Stone Lager, publishing deals with Alfred Publishing, Sellers Publishing and Meredith, puzzles and games from Spin Master companies and location-based experiences including the Rock Room on Holland America Line ships and the Rolling Stone Bar & Grill at LAX airport.
“We’re delighted to be working with the team at Bulldog Licensing as we expand Rolling Stone into new formats,” says Kevin LaBonge, vice president global partnerships and licensing, Penske Media Corporation. “Rolling Stone is a hugely iconic brand around the globe with millions of touchpoints every month in Europe alone. With Bulldog’s rich history of delivering large scale licensing programs for iconic media properties we are excited to tap into their experience and energy to grow the Rolling Stone brand even further.”
Discussions are already well underway with licensees across a diverse area of products with announcements expected soon.