Bonnier Corp. has signed a licensing agreement for its brand Popular Science with Celestron Acquisition.
The deal was announced by Elise Contarsy, senior vice president, Bonnier Consumer Products.
“We are very excited to be entering this category because it is such a natural extension of the Popular Science brand,” says Contarsy,. “In Celestron, we’ve found a partner that produces top-quality products and is the industry leader. We’re especially enthusiastic given the growing consumer interest in spending more time outdoors.”
Celestron will produce an extensive line of Popular Science products that will include telescopes, microscopes, sport optics and accessories. The deal was brokered by Evolution USA, the licensing and brand management agency that represents the Popular Science brand worldwide.
“For decades, Popular Science has been a leading source of knowledge and information for science aficionados of all ages and expertise,” says Stephanie Schroeter, vice president, marketing and product development, Celestron. “We are very excited to not only further integrate our products with the Popular Science community, but to also expand our catalog with these new Popular Science product offerings.”
Products will be available in summer 2021 in North America, the United Kingdom, Australia and New Zealand across all distribution channels.