The Point.1888 is working alongside publisher DJ Murphy for Blippi, a brand of client Moonbug Entertainment, to bring a magazine to the U.K. audience.
With more than 12 billion content views worldwide, Blippi educates and entertains 2-6 year olds across the world, teaching them about everything from colors and shapes to fire trucks and space.
Capitalizing on the show’s popularity with young children and inspired to keep them busy with educational activities, The Point.1888 signed a deal with DJ Murphy to take the show’s best elements and turn them into an interactive magazine.
Issued monthly, the 36-page fun-zine is designed with activities, games and puzzles while Blippi helps fans to understand the world.
“From the moment we saw how engaged Blippi’s fans are with his shows, we wanted to work with the brand,” says Zoe Cannon, managing director, DJ Murphy. “His passion and excitement for discovery and curiosity is contagious, and we desperately wanted to make a magazine that would be as immersive, educational and fun. Working with our existing contacts at The Point.1888 and with new licensing partner Moonbug, has been great. Moonbug’s creative team are so excited and passionate about the brand that it’s really contagious. There is such a wealth of assets for Blippi that literally anything is possible in the magazine!”
This is not the first time that The Point.1888 and DJ Murphy have collaborated, having enjoyed a working relationship for many years with client L.O.L. Due to the publishing group’s rich history of working with YouTube brands including Shopkins and equestrian This Esme, as well as its strong retail relationships, The Point.1888 was eager to secure them as Blippi’s publishing partner from day one.
“Alongside the monthly magazines for 2021, there is so much more in the pipeline for this brand with partners secured across apparel, bedding, toy, arts and crafts and more,” says Bethan Garton, commercial director, The Point.1888. “We’re thrilled to be working with the industry’s best people to make it all happen.”
The magazine is now in stores and available to buy in Tesco, Sainsbury’s, Morrisons, WH Smith, Asda, Waitrose, Co-op and all good newsagents, or online from ponymag.com/shop.