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Animaccord Renews Multi-Territory Deal with Egmont

The deal will cover multiple territories in Europe.

After almost a decade of partnership with Egmont, Animaccord has renewed its deal with the publishing house. The partnership will cover selected territories in Europe.

Egmont will continue developing a wide range of “Masha and the Bear” books and magazines with distribution to countries such as Czech Republic, Poland, Turkey, Slovakia, Slovenia and more. The publishing program will include coloring and activity books, board books, storybooks, lift the flap books and music books.

“Long term relationships with our licensors are part of Egmont’s strategy and therefore we are extremely happy about the great co-operation that we have with Animaccord on ‘Masha and the Bear’ across books and magazine in so many countries for so many years,” says Bastian Mai, global brand management director, Egmont Publishing. “We are looking forward to continuing this partnership in the years to come.”

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