A “Bing” magazine program has launched in the U.K., including an already produced Kennedy Publishing one-shot, in stores now through March 19, and a Redan standalone monthly magazine due out in July.
“We’re delighted that ‘Bing’s’ success last year in magazines, and generally with the debut of the new series and master toy launch, has led to a strong rollout in 2020,” says Natalie Harvey, executive director, sales, Acamar Films. “‘Bing’ is going from strength to strength in the U.K., and we’re committed to creating quality content in all forms, including magazines, for our ‘Bing’ fans and their grown-ups.”
Out now, Kennedy Publishing’s Everything Bing is a one-shot standalone magazine. Activities include making eggy heads, baking bunny biscuits, coloring, counting, matching and more. In addition to a giant double-sided poster to pull out and keep, Everything Bing comes with a five-piece pizza playset and 50 stickers.
Redan’s monthly magazine, Fun To Learn Bing, will launch in July. Every themed issue will include a story, interactive activities, recipes, crafts, a 12-page workbook with a cut-out Certificate of Fun, a letters page and stickers. Each £3.99 issue will also come with a Bing branded covermount gift.
Along with the new stand-alone magazines, Bing will also continue to make a regular appearance in both Redan’s Fun To Learn Friends and Immediate Media’s CBeebies Magazine.
In addition to magazines, Bing has secured a spot as the only licensed character for World Book Day. Bing’s Splashy Story can be redeemed for free with a £1 World Book Day token, more than 15 million of which are being distributed across the U.K. and Ireland by World Book Day partners.