Nickelodeon and Johnny Lau, the creator of Mr. Kiasu, have teamed up to create a coffee table book for the 20th anniversary of “SpongeBob SquarePants.”
The When Mr. Kiasu Meets SpongeBob SquarePants coffee table book is a 64-page full-color edition published by Shogakukan Asia. The book and licensed merchandise will launch exclusively at the Shogakukan Asia booth and SpongeBob x Mr Kiasu booth, respectively, at the Singapore Comic Con on Dec. 7-8.
“As a pop culture enthusiast and a longtime fan of ‘SpongeBob,’ I couldn’t be happier to re-imagine him with Mr. Kiasu and create a unique take on ‘SpongeBob’ in Asia,” says Johnny Lau.
Conceptualized by Nickelodeon and Lau, the book features the unique illustrative style of Lau who blends the two characters into each other’s world. Bikini Bottom will meet Singapore in this clash of worlds, when SpongeBob runs into Mr. Kiasu and both embark on an adventure.
“To continue to commemorate ‘SpongeBob’s’ 20th anniversary, we wanted to partner an artist to highlight ‘SpongeBob’s’ influence on pop culture through a distinctively Asian lens,” says Dennis Tan, vice president, brand and retail marketing Asia Pacific, Viacom Nickelodeon Consumer Products. “This partnership with Mr. Kiasu is all that and more. It juxtaposes ‘SpongeBob’ with the truly local Mr. Kiasu but also shows what they have in common – imagination, humor and a whole lot of heart – that makes this combination compelling for fans.”
Fans can also get their books autographed by Lau, who will conduct fan-signing on both days of Singapore Comic Con. Thereafter, the coffee table book will be available at leading bookstores beginning Dec. 9.