The James Bond franchise shows no sign of slowing down even after 50 years on the scene, with the 23rd installment, Skyfall, bringing in the franchise’s biggest U.S. opening ever when the film debuted in North America last weekend.
Two weeks earlier the film also broke records in the U.K., surpassing Harry Potter and the Deathly Hallows: Part 2 with the biggest 7-day gross of all time at the U.K. box office.
Last weekend’s $87.8 million North American debut brings international sales to $518.6 million, according to Box Office Mojo.
"The continued record-breaking success of this film is a true testament to all involved and the global power of this 50-year-old franchise," says Gary Barber, chairman and chief executive officer, MGM, which produced the film along with Eon Productions and Sony Pictures Entertainment.
Licensing for the property is in full swing with a 007 fragrance from Proctor & Gamble, a dedicated James Bond pop-up channel on BSkyB in the U.K. that aired 007 films for one month and a limited edition watch from Omega.