Brand Licensing Europe 2007 held in London in October set a record for the event, with just under 4,300 visitors attending, an increase of 8 percent over 2006. The figures, which are subject to an ABC audit, show that 18 percent of attendees were European (excluding UK), up 36 percent on the previous year, and that the number of retail buying teams at the show was up by 6 percent.
Of the total at the show, organized by License! Global publisher Advanstar Communications, 23 percent of visitors were international, a 26 percent increase over the previous year.
The number of licensees attending went up by 7 percent, and there was a leap of 29 percent in the number of sales promotion agencies. Of the total, 91 percent of attendees either authorized or recommended purchasing decisions, an 8 percent increase over 2006.
The pre-ABC audited total attendance figure is 5,490 visitors, up 10 percent on the previous year.
Almost 500 people attended The Licensing Academy series of seminars held during the event.
Over 60 percent of the exhibit space has already been booked for Brand Licensing Europe 2008.