Big Idea Grows VeggieTales Brand
Big Idea Entertainment announced the expansion of its popular VeggieTales brand with several new partners. The first new products hit stores in January, and will continue to roll out this year.
New partners include Chick-fil-A (kids meal promotions), CTI Industries (shaped Mylar and latex balloons), American Puzzle Company (wooden puzzles and trains), Zoobies (plush pillow and blanket combinations), Victory Designs (children’s guitars) and Tabbies (index tabs, stickers, temporary tattoos and wall clings).
“Over the past year, we have experienced phenomenal growth in the VeggieTales licensing program and are honored to continue relationships with top quality partners and introduce new ones as well,“ says Brian Mitchell, director of marketing and licensing for Big Idea Entertainment. “All of these family-oriented consumer products are in line with the lasting values and meaningful lessons found in each VeggieTales adventure and we couldn’t be more thrilled to be bringing them to fans of VeggieTales nationwide!”