Bradford Licensing Associates signed on as the exclusive worldwide agent for the City of Beverly Hills and Beverly Hills Chamber of Commerce. As part of the three-year deal, the agency will create a luxury branding program for the Beverly Hills Shield in categories such as high-end apparel, fashion accessories, cosmetics, jewelry and wine & spirits. Licensees will also have the opportunity to use sub-brands currently being developed by the Chamber, including new branding initiatives for Beverly Hills, signed “Love, Beverly Hills XX.” This tagline and related branding details will be available to licensees for limited-edition, niche product lines.