Better Homes and Gardens, Serta to Debut Mattress Line
The Meredith Corporation has teamed up with Serta-owned Five Star Mattress to launch a Better Homes and Gardens-branded mattress line in February.
The new collection will feature innerspring and specialty beds with pocketed coils, foam encasement and temperature-friendly foam and latex. The mattresses will retail between $799 to $1,599.
The Better Homes and Gardens mattress collection will officially debut at the Las Vegas Furniture Market in February and will arrive at U.S. retailers in March.
"These new mattresses are the perfect complement to our branded furniture line and feature Better Homes and Gardens' signature style, price points that work for American families, and the comfort that will bring them a better night's rest," says Elise Contarsy, vice president, brand licensing, Meredith Corporation.
In the fall, Meredith and Walmart unveiled a line of Better Homes and Gardens-branded products for the bedroom bathroom, dining room and living room. The publisher also paired with Universal Furniture for a line of furniture inspired by the home magazine.