Kids can enjoy in-store demos, score cool prizes and coupons, and test drive the new Ben 10 Deluxe Omnitrix role play toy as part of the “Release Your Inner Alien” promotion tour that just launched across the United States and Canada. Simultaneous events will take place in over 20 cities on both the east and west coasts through late October as two teams journey across the country in customized Ben 10 vehicles. They will be outfitted with a wearable flat-screen TV monitor that is built into a life-sized Omnitrix device.

Fans can see highlights of the LCD game play, footage from the TV series, and more. All kids in attendance will also get the chance to “spin and win” for prizes on a giant Omnitrix and can score temporary tattoos of the aliens from the show.