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Zara to Introduce Beauty Line

The fashion retailer is extending its brand into cosmetics.

Fashion retailer Zara has revealed an extension of its brand, Zara Beauty. This launch is the company’s first full line of beauty products.

To help create the cosmetics line, the brand tapped makeup artist Diane Kendal.

“When Zara approached me to lead the creative direction of Zara Beauty, I saw an opportunity to make something that everyone would want to use,” Kendal told The Cut. “Zara has always reached such a diverse audience, and I wanted to bring that same big vision to beauty with a collection that is clean, refillable and accessible to all. I am really proud of what we have created: an expansive array of consciously unique formulas for eyes, lips, face and nails.”

The initial launch for the collection includes more than 130 colors, with products like six-shade eyeshadow palettes, smaller shadow duos, a matte-black eyeliner, loose metallic pigment, six lip products (satin lipstick, matte lipstick, demi-matte lipstick, lip oil, lip gloss and tinted balm), bronzer, blush palettes, highlighter, 39 nail polishes and six makeup brushes.

This launch is set for online and select stores on May 12.

TAGS: zara
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