WWE Plans 'Total Divas' Cosmetics

WWE has teamed with Prestige Cosmetics Group's Total Intensity brand to develop a series of cosmetic collections inspired by the E! reality show "Total Divas."

April 6, 2018

WWE Plans 'Total Divas' Cosmetics

Reality series stars will inspire several makeup collections from Total Intensity.

WWE has teamed with Prestige Cosmetics Group's Total Intensity brand to develop a series of cosmetic collections inspired by the E! reality show "Total Divas."

Among the planned products are the Go to the Matte collection, a Stand Out In The Ring set and a Ring the Bell set.

“WWE Divas are role models who exemplify a unique blend of confidence, strength, athleticism and beauty,” says Casey Collins, executive vice president, consumer products, WWE. “This new product collection from Total Intensity encourages women to express their unique personalities, much like our WWE Divas.”

The WWE-branded cosmetics will be available in early 2016 at cosmetic retailers including Ulta Beauty, Rite Aid, Walmart, Kmart, Fred Meyer, and certain divisions of Walgreen and CVS.

“We are very excited to embark on this relationship with WWE and 'Total Divas,' and feel that the Total Intensity brand has met its soul mate,” says Alan Kearl, president, Prestige Cosmetics Group. “Total Intensity is an original, fierce,

upbeat makeup line that motivates women to express themselves, look their best and have the confidence to break the mold and shake the world. WWE Divas are the perfect reflection of the Total Intensity consumer.”

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