Dead heads all over the world can now enjoy Grateful Dead-themed body care products.

License Global

January 2, 2020

1 Min Read

Wild Yonder Botanicals has released licensed Grateful Dead-inspired oils, bath salts and car fresheners.

The toxin-free plant-based line was chosen for Nordstrom’s Best Give Ever! Pop-up shop at their flagship NYC store, and now it is available nationwide at brick-and-mortar stores as well as online through Urban Outfitters.

The Wild Yonder deal adds to Nordstrom’s growing list of pop-up partners. Last year, the department store teamed with Glossier to promote its new perfume, You, in stores nationwide. Licensing deals.

Along with the Wild Yonder Botanicals collaboration, the Grateful Dead brand has been popping up across the country with a slate of recent deals. In November, Kollectico signed a contract to create a line of paint-your-own Grateful Dead dancing bear bobbleheads.  Peter Mars also inked a deal for a line of prints that highlight paintings from Grateful Dead front man Jerry Garcia.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like