Wild Yonder Botanicals Grows Grateful Dead Body Care Line

The toxin-free plant-based line was chosen for Nordstrom’s Best Give Ever! Pop-up shop at their flagship NYC store, and now it is available nationwide at brick-and-mortar stores as well as online through Urban Outfitters.

The Wild Yonder deal adds to Nordstrom’s growing list of pop-up partners. Last year, the department store teamed with Glossier to promote its new perfume,

You

, in stores nationwide. Licensing deals.

Along with the Wild Yonder Botanicals collaboration, the Grateful Dead brand has been popping up across the country with a slate of recent deals. In November, Kollectico signed a contract to create a line of paint-your-own

Grateful Dead dancing bear bobbleheads.

 Peter Mars also inked a deal for a

line of prints

that highlight paintings from Grateful Dead front man Jerry Garcia.