License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Wild Yonder Botanicals Grows Grateful Dead Body Care Line

Dead heads all over the world can now enjoy Grateful Dead-themed body care products.

Wild Yonder Botanicals has released licensed Grateful Dead-inspired oils, bath salts and car fresheners.

The toxin-free plant-based line was chosen for Nordstrom’s Best Give Ever! Pop-up shop at their flagship NYC store, and now it is available nationwide at brick-and-mortar stores as well as online through Urban Outfitters.

The Wild Yonder deal adds to Nordstrom’s growing list of pop-up partners. Last year, the department store teamed with Glossier to promote its new perfume, You, in stores nationwide. Licensing deals.

Along with the Wild Yonder Botanicals collaboration, the Grateful Dead brand has been popping up across the country with a slate of recent deals. In November, Kollectico signed a contract to create a line of paint-your-own Grateful Dead dancing bear bobbleheads.  Peter Mars also inked a deal for a line of prints that highlight paintings from Grateful Dead front man Jerry Garcia.

TAGS: Music
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.