Wild Yonder Botanicals has released licensed Grateful Dead-inspired oils, bath salts and car fresheners.
The toxin-free plant-based line was chosen for Nordstrom’s Best Give Ever! Pop-up shop at their flagship NYC store, and now it is available nationwide at brick-and-mortar stores as well as online through Urban Outfitters.
The Wild Yonder deal adds to Nordstrom’s growing list of pop-up partners. Last year, the department store teamed with Glossier to promote its new perfume, You, in stores nationwide. Licensing deals.
Along with the Wild Yonder Botanicals collaboration, the Grateful Dead brand has been popping up across the country with a slate of recent deals. In November, Kollectico signed a contract to create a line of paint-your-own Grateful Dead dancing bear bobbleheads. Peter Mars also inked a deal for a line of prints that highlight paintings from Grateful Dead front man Jerry Garcia.