Vilebrequin to Launch Body Care Line with INCC

Range includes fragrances, soaps, shampoo and more.
License Global

October 3, 2022

Swimwear from Vilebrequin.
Swimwear from Vilebrequin.Vilebrequin

French brand,

Vilebrequin

, has partnered with International New Creative Concept (INCC), specializing in the creation, development, marketing and sales of perfume products, to launch a new range of fragrance and body care products. The deal was facilitated by Vilebrequin’s global licensing agency,

IMG

.  

The collection, which launches in 2024, will feature a wide range of products, including fragrances for adults and kids, eco-friendly body care like solid shampoo and solid gel bars, as well as sun care.  

“We are delighted to collaborate with the INCC team,” says Roland Herlory, chief executive officer, Vilebrequin. “The company has a proven track record in luxury fragrance and body care and shares our ‘joie de vivre’ spirit of creating high-end, sustainable products that evoke a sense of fun, freedom and relaxation.” 

“We are excited to embark on this new venture that provides us an opportunity to create a fun and cross-generational luxury collection with Vilebrequin,” says Philippe Lentz,

chief executive officer, INCC. “The two brands have similar philosophies in terms of sustainability, creativity, quality and excellence. We look forward to creating fragrances and products that have a strong connection to vacations all year long.” 

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