Vampyre Cosmetics, Art of Drag Release New Collection

New collaboration unites U.K. brand and LGBTQ-owned U.S. make-up brand.

License Global

June 28, 2024

2 Min Read
Art of Drag x Vampyre Cosmetics, The London Studio
Art of Drag x Vampyre CosmeticsThe London Studio

Art of Drag is starring in a new collection from LGBTQ-owned U.S. brand, Vampyre Cosmetics.

The Vampyre collection includes eyeshadow palettes, “comic book” palettes, brush sets, lipsticks and more, in vibrant, dramatic colors and innovative packaging designed to be collectible and giftable. The new cosmetics line highlights the approach that popularized the Art of Drag brand – taking famous artworks and genres featuring cultural female icons and replacing them with drag artists. The collection was launched during the global celebration of Pride Month, and will be widely available online and in stores throughout the year.

The deal was brokered by Firefly Brand Management, which was signed to bring Art of Drag to the vast U.S. and Canada markets.

Rachel Clinesmith, founder and chief executive officer, Vampyre Cosmetics, spent years doing makeup for film and live fashion/burlesque shows. As a result, the Vampyre Cosmetics makeup formulation has the pigmentation and longevity necessary for stage and screen.

Vampyre Cosmetics strives to be a “beauty disruptor,” renouncing social constructs of beauty and replacing them with individual ones. It believes no one should have to choose between unique, inspired packaging and high-quality, ethical cosmetics. Vampyre Cosmetics is women-owned, disabled-owned and LGBTQ-owned. All of its products are also vegan, cruelty-free and talc-free.

“We are thrilled to be bringing our skill and love of brilliant, exciting cosmetics to a brand that really is a perfect fit for us,” says Clinesmith. “We’ve loved working with Art of Drag on a range that will add a bit of zhuzh to everyone’s life – on the runway, in clubs or just about anywhere. This is a match made in drag Heaven.”

“We love how Vampyre Cosmetics renounces social constructs of beauty and replaces them with individual ones,” says Soula Zavacopoulos, director, Art of Drag Limited and The London Studio. “Art of Drag celebrates diversity and the beauty of being our unique selves, so we thought Vampyre Cosmetics would be a perfect partner, as they too hold these values. We also love how its innovative packaging is designed with such creative vision and originality, making each palette a collectible item. Condragulations to Vampyre Cosmetics.”

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