USA Basketball Women's National Team Names Glossier Official Beauty Partner

Glossier is first partner that solely supports the USA Basketball Women's National Team in nearly 30 years.

License Global

July 5, 2024

1 Min Read
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USA Basketball has announced a partnership with Glossier to become an official beauty partner of USA Basketball. This is the first USA Basketball partnership exclusive to the USA Women's National Team program since 1996.

"It's an important time for women's basketball in our country,” says Briana Weiss, director, Women's National Team. “The USA Basketball-Glossier partnership is further proof of the growth of our sport and interest in our team."

"We're excited to build on our long-running partnership with the WNBA, and bring it to new heights with USA Basketball," says Kyle Leahy, chif executive officer, Glossier. "There's been a long-standing notion that beauty and sports don't mix, and this partnership underscores the fact that that's simply not true. The USA Women's National Team is full of inspiring athletes with stories to tell both on and off the court, we are thrilled to shine a light on them."

As part of the partnership, Glossier will gift the 2024 USA Basketball Women's National Team packages of skincare, makeup and beauty products in connection with their travel in Europe this summer and will have a presence at the USA Basketball exhibition game in London on July 23.

The partnership will also entail social media content, out of home advertising, and community engagement moments to go live this summer. In addition to the first women's specific partnership in nearly two decades, the partnership marks the first official beauty partner in USA Basketball history.

The USA Women's National Team has medaled every Olympics in which it has participated, dating back to a silver medal in 1976. In total, the USA own nine gold medals, one silver and one bronze. The U.S has won seven consecutive gold medals, the first of which came at the 1996 Atlanta Games. The 2024 Olympics will be held in Paris where the team will compete for its tenth gold medal.

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License Global

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