Ulta Brings Beauty Experience to Target

Target has partnered with Ulta Beauty to bring new shop-in-shop offerings to 100 stores across the country.

The new personalized shopping experiences bring specially designed Ulta stores into various Target retailers. Each store will feature a wide-ranging beauty assortment curated for Target customers and not currently available at the retailer.

“We couldn’t be happier about bringing these two trusted brands together to redefine retail beauty experiences,” says Brian Cornell, chairman and chief executive officer, Target. “This matchup brings Ulta Beauty’s coveted prestige beauty assortment, category expertise and guest loyalty together with Target’s high-growth beauty business and the ease and convenience of our industry-leading fulfillment services.”

The store-in-store concepts will also be home to GLAMLab, Ulta's virtual try-on tool. Target team members in the areas will be provided specialized training by Ulta Beauty’s consultative services as well.

The Ulta deal follows news of Target’s partnership with Alani Nu earlier this year. As part of the deal, Alani Nu energy drinks will become available at Target stores across the country.