The Charmsters Ink Deal with Winky Lux

This is one of the first licensing deals for the brand.
License Global

August 25, 2022

Mock-ups of the Winky Lux and Charmsters collaboration.
Mock-ups of the Winky Lux x Charmsters collaboration.Winky Lux

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, The Charmsters, have announced a licensing deal with cosmetics brand Winky Lux, launching on National Entrepreneur Day on Nov. 15. 


Winky Lux

x The Charmsters collaboration inspired the creation of two products; Tenacious Eminence 4 Well Eye Shadow Palette, with colors like Bright Boulder, Courageous Cookie, Serendipitous Spice and Fearless Fire; and Persistent Poppy Lip Gloss.  

The likenesses of The Charmsters’ characters, Architect Aaliyah, Reporter Rita, Entrepreneur Ella, Coder Cora, Innovator Ivy and Blogger Bailey, will be featured on Winky Lux packaging. 

“Winky Lux and The Charmsters share a vision for a world where people are empowered to do anything,” says Natalie Mackey, founder and chief executive officer, Winky Lux. “Now, more than ever, we're committed to partnering with joyful brands like The Charmsters to elevate diverse stories of artists, scientists and entrepreneurs that are changing the world.” 

The line will be available at Winky Lux,

Amazon, Target and Macy’s. 

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