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January 10, 2023
In Sunshine & Glitter’s first product collaboration, the sun care brand has teamed up with Crayola for a colorful addition to its glitter sunscreen line.
“The brands’ shared values of safety, quality, fun and self-expression made it a natural alignment for our first-ever product collaboration,” says Meredith Madsen, chief executive officer and founder, Sunshine & Glitter. “We are all about quality and authenticity. We take pride that all of our SPF products are made in the USA, including our glitter and tubes. Crayola is such a legacy brand to me personally and holds such a unique place in my heart since childhood. Few brands speak to childhood and quality as Crayola does.”
The Sunshine & Glitter x Crayola partnership has launched Jazzberry Jam Glitter Sunscreen. The brightly colored, scented sunscreen features biodegradable pink glitter that is reef friendly. Its SPF 50 formula provides up to 80 minutes of water resistance along with broad spectrum UVA/UVB protection.
“Crayola is excited to expand our trusted health and wellness portfolio by partnering with another U.S.-based brand, Sunshine & Glitter, to give consumers a fun way to express – and protect – themselves with this new Crayola Jazzberry Jam-inspired sunscreen,” says Warren Schorr, senior vice president, business development, global licensing and experiences, Crayola.
The Sunshine & Glitter x Crayola sunscreen is available at retailers nationwide and on Sunshineglitter.com
Read more about:Crayola
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