“We want to go beyond the vanity,” says Debbie Wu, public relations and influencer marketing senior manager, Sunday Riley. “We’re a skincare company, and that will always come first–but at the same time, we recognize that skincare is an extension of self-care and a broader part of overall wellness.”
The United Airlines deal adds to the growing list of airlines that have partnered with beauty brands. New partnerships in the market included Tumi’s recent agreement with Delta Air Lines that featured Kiehl’s beauty products as part of an amenity kit rollout.
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