With the Summer Solstice on the horizon, Stella Artois and suncare brand, Soleil Toujours, have teamed up to release Solstice Shimmer Oil Sunscreen SPF 30 – a sunscreen oil inspired by Stella Artois Solstice Lager to keep skin hydrated, protected and glowing. The sunscreen launches June 20.
“With such a powerhouse name like Soleil Toujours, we’re glowing over our break into beauty with the launch of our Solstice Shimmer Oil Sunscreen SPF 30 that’s made specially for enjoying the sunny weather with a Stella Artois Solstice Lager,” says Lara Krug, vice president, marketing, Stella Artois. “Now everyone can enjoy the two best accessories for a day of sun-safe fun spent lounging outdoors with loved ones.”
Starting June 20, Solstice Shimmer Oil Sunscreen SPF 30 will be available at SoleilToujours.com. Each bottle will come with a QR code to access further information about Stella Artois Solstice Lager and the partnership with Soleil Toujours.
Leveraging the golden hues of Stella Artois Solstice Lager packaging, each 12-pack converts into a visor. To try it, check out the step-by-step instructions here.
“Everything we make revolves around the sun, so it made sense to partner with a sun-inspired beer like Stella Artois Solstice Lager to create our new Solstice Shimmer Oil Sunscreen SPF 30,” says Valerie McMurray, founder and chief executive officer, Soleil Toujours. “We’re thrilled to join forces to celebrate the sun, all summer long.”