New SPF 30 protective oil is inspired by the brand’s newest beer.

License Global

June 16, 2021

1 Min Read

With the Summer Solstice on the horizon, Stella Artois and suncare brand, Soleil Toujours, have teamed up to release Solstice Shimmer Oil Sunscreen SPF 30 – a sunscreen oil inspired by Stella Artois Solstice Lager to keep skin hydrated, protected and glowing. The sunscreen launches June 20.

“With such a powerhouse name like Soleil Toujours, we’re glowing over our break into beauty with the launch of our Solstice Shimmer Oil Sunscreen SPF 30 that’s made specially for enjoying the sunny weather with a Stella Artois Solstice Lager,” says Lara Krug, vice president, marketing, Stella Artois. “Now everyone can enjoy the two best accessories for a day of sun-safe fun spent lounging outdoors with loved ones.” 

Starting June 20, Solstice Shimmer Oil Sunscreen SPF 30 will be available at Each bottle will come with a QR code to access further information about Stella Artois Solstice Lager and the partnership with Soleil Toujours.

Leveraging the golden hues of Stella Artois Solstice Lager packaging, each 12-pack converts into a visor. To try it, check out the step-by-step instructions here.

“Everything we make revolves around the sun, so it made sense to partner with a sun-inspired beer like Stella Artois Solstice Lager to create our new Solstice Shimmer Oil Sunscreen SPF 30,” says Valerie McMurray, founder and chief executive officer, Soleil Toujours. “We’re thrilled to join forces to celebrate the sun, all summer long.”

Read more about:

stella artois

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like