Softlips Launches Hello Kitty Line

Sanrio has partnered with The Mentholatum Company's Softlips Cube 5-in-1 Lip Care to launch a new collection of Hello Kitty lip balms.  

April 6, 2018

Softlips Launches Hello Kitty Line

Sanrio has partnered with The Mentholatum Company's Softlips Cube 5-in-1 Lip Care to launch a new collection of Hello Kitty lip balms.

Hitting stores in July, the collection will introduce individual balms until September, with a final balm available as part of a four-piece gift set in November. 

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