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Smiffys, Manic Panic Brush Out Wig Deal

The wig line will launch at the Halloween and Party Expo in New Orleans.

Smiffys has announced a partnership with Manic Panic for an exclusive line of licensed wigs set to launch at the Halloween and Party Expo in New Orleans.

Smiffys will launch the licensed range of 24 wigs, colored using the techniques and styles that epitomize Manic Panic. Smiffys will also be distributing Manic Panic hair colors at this show as part of the partnership, which was brokered by Pacific Swell Brands, Manic Panic’s licensing agency. 

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