Cosmetics brand Smashbox Cosmetics has announced its collaboration with Warner Bros. Pictures’ upcoming superhero action-adventure film, “The Suicide Squad.” Together, they are debuting the limited-edition Smashbox x “The Suicide Squad” makeup collection on Smashbox.com.
"There's an undeniable synergy between ‘The Suicide Squad’ and Smashbox,” says Glenn Evans, senior vice president, global general manager, Smashbox Cosmetics. “With the collaboration, we’re thrilled to celebrate not only the eccentric storytelling but also the unparalleled artistry and versatile approach Heba Thorisdottir brought to the film – and now brings to our brand.”
As part of the collaboration, Smashbox has launched an exclusive collection featuring five shades of Be Legendary Lipstick and five shades of Always On Cream Shadow. The formulas will be housed in packaging that highlights scenes and characters from the film, including Harley Quinn, Mongal, Bloodsport, Peacemaker, Javelin, Polka-Dot Man and Ratcatcher 2. Later in the year, the brand will launch the Harley Quinn Makeup Kit in time for Halloween this October.
Smashbox has also partnered with the movie’s makeup department head, Heba Thorisdottir. Thorisdottir is set to release character-inspired tutorials using the limited-edition collection. Finally, the brand will be running consumer-facing activations to drum up buzz for the “The Suicide Squad,” including social filters and contests.
"Throughout my career, Smashbox has always been a top player when it comes to pro color pay-off and hardworking formulas,” says Thorisdottir. “At the end of the day, I need makeup that keeps up with me – I need makeup that keeps up with the characters I create on set. Pretty pigment isn’t enough – what I need to know is, does it perform? Smashbox does.”
The Smashbox x “The Suicide Squad Collection” is available at Smashbox.com, ULTA.com and Macys.com now. The Harley Quinn Makeup Kit will be available at Smashbox.com, ULTA.com and Macys.com on Sept. 15.