Sequential Brands Group Inks Joe’s Fragrances Deal

New fragrances are in development from the denim brand.
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License Global

June 28, 2019

Sequential Brands Group Inks Joe’s Fragrances Deal

Sequential Brands Group has signed a licensing agreement on behalf of denim brand Joe's with Bellevue Brands to develop, produce and distribute a line of men’s and women’s fragrances.

The fragrance line will reflect the denim brand’s style with a bottle design which includes denim accents. Joe’s Icon Indigo for Him consists of scents such as Italian mandarin and bourbon accord, while Joe’s Icon Indigo for Her incorporates fresh bergamot and lily of the valley.

The fragrance line will be available online at and Joe’s retail locations, as well as internationally throughout department stores, specialty stores and duty-free shops.

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