License Global
June 28, 2019
Sequential Brands Group has signed a licensing agreement on behalf of denim brand Joe's with Bellevue Brands to develop, produce and distribute a line of men’s and women’s fragrances.
The fragrance line will reflect the denim brand’s style with a bottle design which includes denim accents. Joe’s Icon Indigo for Him consists of scents such as Italian mandarin and bourbon accord, while Joe’s Icon Indigo for Her incorporates fresh bergamot and lily of the valley.
The fragrance line will be available online at joesjeans.com and Joe’s retail locations, as well as internationally throughout department stores, specialty stores and duty-free shops.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.
You May Also Like
Loading..
Report
Loading..
