Sequential Brands Flexes GAIAM Deal

Sequential Brands gets into the wellness and fitness space with its latest partnership.
License Global

June 14, 2019

Sequential Brands Flexes GAIAM Deal

Sequential Brands Group has signed a partnership for fitness and wellness brand GAIAM.

A line of GAIAM-branded specialty bath and personal care products is expected to launch next year following the deal. An aromatherapy-driven line will consist of essential oils and feature various scents.

“This market presents a huge opportunity for the GAIAM brand,” says Eddie Esses, president, active division, Sequential. “It’s estimated that yogis spend more than $16 billion annually on yoga and yoga products, yet there are only a limited number of items in the bath and body space that market to them. GAIAM’s established relationship with yogis coupled with its reach make this a very compelling market,”

Sequential recently made headlines with the news that it had sold

Martha Stewart and Emeril Lagasse brands

for approximately $175 million.

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