Sponsored By

Sequential Brands Flexes GAIAM Deal

Sequential Brands gets into the wellness and fitness space with its latest partnership.

License Global

June 14, 2019

1 Min Read

Sequential Brands Group has signed a partnership for fitness and wellness brand GAIAM.

A line of GAIAM-branded specialty bath and personal care products is expected to launch next year following the deal. An aromatherapy-driven line will consist of essential oils and feature various scents.

“This market presents a huge opportunity for the GAIAM brand,” says Eddie Esses, president, active division, Sequential. “It’s estimated that yogis spend more than $16 billion annually on yoga and yoga products, yet there are only a limited number of items in the bath and body space that market to them. GAIAM’s established relationship with yogis coupled with its reach make this a very compelling market,”

Sequential recently made headlines with the news that it had sold Martha Stewart and Emeril Lagasse brands for approximately $175 million.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like